Second Probability Beer Firm’s most important motto is “Seize a Pint, Save a Pup.” That’s as a result of this small, unbiased craft brewery in San Diego, California, is devoted to serving to rescue canine.
The brewery was co-created in 2015 by CEO Virginia Morrison and her husband, grasp brewer Marty Mendiola. Animal welfare is an enormous ingredient of the corporate and one thing that the 2 are very obsessed with.
“After we talked about opening our personal brewery, we knew giving again can be a big a part of our ethos,” Virginia says.
One % of the gross sales from their beers New Day and Buddy (every that includes canine on the beer can) goes towards Second Probability Canine Rescue and The Animal Pad in San Diego, in addition to Comply with Your Coronary heart in Gilbert, Arizona. For the reason that brewery’s beginnings, greater than $257,000 has gone to the canine rescues.
The final word dog-friendly brewery
To say that Second Probability Beer Firm is dog-friendly is an understatement. Virginia and Marty convey their canine, Citra, to work daily. Two canine the couple fostered, Chinook and Chuck, have discovered their ceaselessly houses with brewery workers, and so they come to work daily as effectively. Different dog-owning workers additionally convey their canine buddies to work, and patrons are inspired to convey their pups to affix within the enjoyable.
Serving to rescue canine get adopted
The brewery is instrumental in serving to rescue canine discover their ceaselessly houses by internet hosting dozens of occasions. A portion of gross sales from fundraising occasions just like the annual Pupapalooza goes to the animal rescues they assist.
For 2023, the brewery’s objective is to get 23 canine adopted and donate a minimum of $2,300 to every of their rescue companions.
“Past that, we are going to open extra dog-welcoming tasting rooms and proceed to boost consciousness of the advantages of adoption,” Virginia says.
Along with canine, Virginia’s different ardour is Variety, Fairness and Inclusion. She based the San Diego Brewer’s Guild’s DEI committee in 2019 and is presently the nationwide Brewers Affiliation’s DEI Committee Chairperson.
As Second Probability’s web site says, it’s “a group the place beer brings folks, and their pups, collectively. Greater than only a brewery — we embrace variety, worth innovation and provides again with out compromise.”
To be taught extra about Second Probability Beer Firm, go to www.secondchancebeer, or comply with the brewery on Instagram @secondchancebeer and Fb @secondchancebeercompany.
